Logotipo Ingenia Group

PROJECTS

HERE'S WHAT

  • VALMER

    Overview

    Redesign and develop the new Valmer BMV Website following a robust and secure outline for the public and private profiles.

    Challenge

    To incorporate a clear content administration structure that helped users to find valuable information and have a clear understanding of the site functionalities.

    Solution

    To implement the avant-garde technologies that created a robust security system for the users control, access to products implementation and statistics reports generation. The design of the new Website offers a great experience and easy access to the information with a minimum of clicks.

    Services

    Web application, Interactive Design

    www.valmer.com.mx

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  • ATLASMX

    Overview

    Atlas MX App was developed in collaboration with Conaculta as an effort to promote truism in Mexico.

    Challenge

    To create a cool, modern and unique application that allowed the flow of navigation among images, texts and content related to Mexican identity, culture and a broad variety of tourism alternatives.

    Solution

    We developed an extremely visual and intuitive interface that could function through a structure of diverse categories. This became possible thanks to the incorporation of an intelligent search engine. This App was selected by the editorial team of “App Design Served” to be displayed as an example of a great mobile design interface. http://www.appdesignserved.co/

    Services

    Mobile application, Web application, Interactive Design

    www.atlasmx.com.mx

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  • BARCEL “Mueve tu Mundo”

    Overview

    To create a unifier digital platform that incorporated the promotional content of several Barcel brands, mainly focusing on the electronic music theme.

    Challenge

    To unify diverse brands in a unique platform avoiding neither of them lost its identity, while increasing Barcel awareness in digital media.

    Solution

    “big idea” was to promote the concept Mueve tu Mundo (Move your World) as an incentive for teenagers to perform on their behalf or of their friends through the music. From this idea emerges the social media and Website strategy.

    Services

    Web design, Digital Marketing strategy, Content development, Monitoring, Investigation and Creativity

    www.barcel.com.mx

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  • RICOLINO

    Overview

    To promote Ricolino as a brand for different kind of targets.

    Challenge

    To increase the awareness of Ricolino`s brands through digital media assets that generated interest and engagement in the consumer`s mind.

    Solution

    As the “big idea” we promoted the concept “Surprise yourself with Ricolino” where several dynamics where created for the purpose of interacting with the whole range of products.

    Services

    Design & Creativity, Digital Marketing Strategy, Content creation, Community Management, Monitoring, Investigation

    www.ricolino.com.mx

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  • VISA

    VISA Business Network (Red de Empresarios VISA)

    Overview

    Creating Social Network for SME (PyME) Networking

    Challenge

    Build a community with specialized content for SMEs and industrial relations in order to increase the use and sales of VISA

    Solution

    Create a site that allows the user to find specialized information to SMEs also where you'll find a social network with which SMEs can establish business relations.

    Services

    NET Programming, Web Design, Digital Marketing Strategy, Eye Tracking, SEO website

     

    www.redempresariosvisa.com

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  • DIAGEO - Saber Servir

    Overview

    Creating an E-Learning Platform for the Project “Actuando Mejor”

    Challenge

    Through a social campaign Diageo wishes to support the responsible consumption of alcoholic beverages to its customers and society in general, a project that will expand internationally, starting in Mexico.

    Solution

    We created an E-learning platform aimed at waiters in bars, restaurants and nightclubs through they learn how to serve alcoholic beverages to their customers. This platform is available on the Web and iPad, and is free with online examinations and certificates of approval of the course.

    Services

    PHP Programming, Hosting Corporate Plan, Web Design, Digital Marketing Strategy, Eye Tracking, Web Site SEO

    www.saberservir.com.mx

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  • Premio Brainers

    Nextel - Microbotix

    Design of the Brainers Award Website

    Challenge

    Design the Brainers Award Website that would support spreading a culture of invention nationwide

    Solution

    A portal was created to encourage healthy competition and to offer constantly updated content and hard data on culture of invention. The award has 4 stages, the portal sets the content to be displayed according to the current stage. The portal is positioned as feed for children and young inventors. The inventions will be presented in a highly attractive way, since they will be part of the initiative that will inspire the rest to join this way of being.

    Services

    PHP Programming, Web Design, Project Management.

    www.premiobrainers.com

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  • Bubulubu

    Experience Site, Kid's Auction & Social Media

    Overview

    Microsite to promote Bubulibu's auction where users, through registration codes, could win multiple awards.

    Challenge

    Record the largest number of codes and users.

    Solution

    Microsite for the promotion dynamics, administration of awards and notifications to winners.

    Services

    PHP Programming, Hosting Corporate Plan, Web Design, Digital Marketing Strategy, Eye Tracking, Web Site SEO.

    Results

    Increased brand sales by 7%

    First Winner for Best Digital Strategy at Grupo Bimbo in 2011

    www.bubulubu.com.mx

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  • Monet: Operational Simulator

    Overview

    Design and development of BMV simulator that will allow users to know the functionality of each type of position and operation on the market, for every stage of negotiation.

    Challenge

    The Mexican Stock Exchange simulator developed this new interactive way to allow users to know and understand in a clear and precise rules, procedures and operating conditions that exist in the model of capital market trading.

    Solution

    Design was implemented considering a great user experience through usability and navigability. The simulator will be very, friendly and usable. The wealth of content displayed will be perceived by the user. It should be noted the successful integration of Front and Back End developed which communicate using an ESB and WS Bursatec, using the robust engine RINHO II of the Mexican Stock Exchange.

    Services

    AIX 5.1, JDK 1.6 JBOSS 4.6, HTML 5, Semantic Web Builder, Design, Management.

    Results

    The Simulator Operating Capital Markets is one of a kind, with great usability, visual richness and user experience which will be available 24 hours a day, everyday and can be used by the general public students, academics, institutional investors, individuals, as well as broker-dealers, and authorities BMV Group staff.

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  • Grupo Bimbo

    Overview

    A corporate portal for the biggest bread company in the world.

    Challenge

    Communicate clearly what is Grupo Bimbo and show a world class company with great values.

    Collect the efforts of dozens of companies that are part of Grupo Bimbo to communicate at all times and praise the achievements of each.

    The site will be one of the main channels of communication with the consumer.

    Solution

    Integrate and make room for all regions and brands of the Group to communicate and enhance their communication from the Portal. Generate a highly structured section of Press and Group (Our Group) where could find all the information from its beginnings until today. Graphically would have to break the paradigm of being a corporate and "Square" portal so it became a portal very avant-garde as the group per se.

    Services

    PHP Programming, Design, Consulting, Digital Marketing Strategy, SEO, Usability Testing, Project Management.

    Results

    We developed a website that clearly reflects what the Group is. The main communication is handled in 4 languages to reach the 6 regions where it is presented: North America, Mexico, Central America, Latin America, Europe and Asia. The content and structure developed for the site range from the beginnings of the Group until that is done every day, publishing news and promotions of all Group brands, News and Interviews of the Founders, as well as any other communication, consolidating the Portal as the Main Corporate Communications Channel of the Group.

    www.grupobimbo.com/

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  • Nutrición Grupo Bimbo

    Overview

    Re-Design of Grupo Bimbo Nutrition Portal.

    Challenge

    Educate and inform on Nutrition issues" dynamically, interactive, focused to the general public. Promotion and Diffusion of Grupo Bimbo products, highlight the qualities of them.

    Solution

    Building a highly attractive design to convey a space of comfort and lightness. With content of articles and recipes which will bring promotion to the Products. In addition, to offer calculators that allow users to know their state of body mass index, Build a Custom Power Plan and Consult a Nutritionist On-Line for Free.

    Services

    PHP Programming, Design, Consulting, Digital Marketing Strategy, SEO, Usability Testing, Project Management.

    www.nutriciongrupobimbo.com

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